Friday, July 31, 2009
Subliminal Messaging
The goal is to get people to adopt the habit of using sunscreen if they are planning on being in the sun for a period of time. An advertisement to persuade people, using subliminal messaging, to use sunscreen should try and create a sexual association to its use. I would use a woman and a man, on a beach, and both should be glistening (to create the apperance that they are both covered in sunscreen.) One should be holding a bottle of Coppertone or Banana Boat, and the other should be applying it to him or herself and both should be looking at eachother lustfully. I would make the clouds in the backround portray the sillhuette of a couple kissing, but make it almost unoticable.
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