The first two messages that I used are classical conditioning methods to help people associate the use of sunscreen with something they already like. The first is a picture of a sexy woman, who is rubbing sunscreen on her self, with a gorgeous ocean background. The second is of a woman with a very healthy tan and a big smile, who looks like she is about to go run into the water and is having alot of fun (while using sunscreen.)
The next message that I used is also the classical conditioning method, the use of intensity. The message is a reminder to wear sunscreen and a loud, bold, and graphic picture of what skin cancer looks like.
The following two messages are from celebrity endorsers. Both Leona Lewis and Mischa Barton have millions of admirers and they are using their celebrity to remind people, that even they use sunscreen. Both of these young women are a very healthy skin color, and the adolescents who wish to emulate them are going to notice that.
My last message discusses how a subliminal message that emphasizes sex appeal, will be sucessful and pursueding people to protect themselves from the sun.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment